When it comes to fashion shows, celebrities are often the first people that come to mind. Many of them are the muses of designers, faces of brands, or simply their friends, and they usually get an invitation to sit in the front row. Some fashion brands even have dedicated “standing spaces” for guests to watch the show with photographers. Volunteering during fashion week is a great way for non-industry people to get a glimpse of a fashion show. Fashion publishers are responsible for deciding what is included in magazines, from selecting products to put on product pages to what articles to publish or what photo sessions to include.
As such, they need to attend fashion shows. Fashion week is a business event, an opportunity for brands to present their work for the next season to fashion professionals and generate value around the brand's heritage and communication. You don't need to be a celebrity or fashion professional to attend a fashion show. VICs (very important customers) of certain brands who spend large amounts of money on them may not get to see the whole show, but they do get an inside look at the fashion industry. If you can't attend the physical event, you can always watch the best fashion shows on the brands' websites or social media. Getting a job during fashion week is an exciting opportunity to see behind the scenes of your favorite fashion shows in one of the fashion capitals.
It's also a great career opportunity if you want to dedicate yourself to fashion and have little or no experience. Fashion editors, writers, and columnists attend fashion shows to report on the runway by writing reviews of the most recent collections.
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